Fall 2006 TV Ads Airing
VMI Communications & Marketing, in cooperation with the VMI Alumni Association, and media partner NBC-TV Roanoke, WSLS-TV, has produced a second series of television commercial spot announcements as part of its marketing efforts to build the VMI brand and to offer a glimpse to young viewers of VMI graduates who look back fondly on their VMI experiences. The “Young Alumni” spots are slated to be broadcast through the end of November to more than 400,000 households with more than 1-million viewers. The five ads produced by the VMI Office of Communications & Marketing for the Alumni Association are the second in a series of TV ads produced by C&M designed to reinforce the Institute’s cadet recruitment efforts and to enhance the VMI public image. The commercial spots began airing at different times in the program day beginning in late October 2006 and are scheduled to air during strategically selected timeslots in the weeks following. See the commercials on the VMI Web site here.
